Welcome to My Portfolio

I’m a digital experience leader who connects ecommerce, stores, and customer service into one customer journey. For 17+ years I’ve worked where UX, operations, and brand meet. I’ve rebuilt ecommerce platforms, modernized rental reservation journeys, and led cross-functional programs for the business verticals that drive the most revenue. I believe the best customer experiences feel simple and intuitive.

I live the lifestyle I bring to market. When I’m not working, I’m usually outside running, biking, hiking, skiing, gardening, or wrangling my toddler.

Case Studies

Six projects spanning brand strategy, systems, and commercial impact - from building brand platforms to creating lasting digital experiences that have withstood the test of time.